We Will Offer For Sale By Public Auction The Property Situated At:
THE HAMPTON GUESTHOUSE, 2 MARINE TERRACE, EAST LONDON ESPLANADE.
- Date: 16th April 2026.
- Time: 11:00am
- Venue: The Paralian Guesthouse, 22 Seaview Terrace, East London Esplanade.
- Viewing: By Appointment or one hour before auction.
ID & proof of residence required for registration.
WATCH THE YOUTUBE VIDEO HERE
AUCTIONEERS NOTE – 2969 BED NIGHTS IN 2025 – PRODUCING A SERIOUS INCOME STREAM, BEST SEAVIEWS, DISTICTION, EXQUISITE & UNRIVALLED.
Positioned on a prestigious corner plot within Marine Terrace, this exceptional four-star guesthouse presents a rare opportunity to acquire a landmark hospitality asset overlooking the iconic East London Esplanade. Set on a generous 1,180m² erf and zoned Res 5, the property enjoys uninterrupted panoramic views of the Indian Ocean, with breathtaking sea views visible from sea front rooms.
Operating successfully for over a decade, the establishment boasts 15 luxurious en-suite rooms, including sea-facing suites, family rooms, and well-appointed self-catering units. In 2025 alone, the guesthouse achieved 2,969 bed nights and generated an impressive turnover of R2 655 000.00 reflecting its strong reputation and consistent demand. The building spans two storeys, with exciting potential to expand to a third level, further enhancing both revenue and capital value.
Designed with timeless Victorian elegance, the interior feature high ceilings, spacious layouts, and stylish vinyl timber look flooring throughout. Guests enjoy a fully equipped kitchen, expansive dining area suitable for small functions, and a large undercover entertainment space complete with a built-in pub and braai—ideal for relaxation and social gatherings. Additional features include a professional on-site laundry, secure access with two remote-controlled parking areas, and exceptional overall security.
Strategically located within walking distance of premier restaurants, entertainment hubs, key government offices, and the ECDC, this property offers both convenience and prestige. With a cost price of R10 800 000.00 (excluding furnishings), a valuation of R10 300 000.00, and a replacement cost of R18 500 000.00, the seller is prepared to discount his initial build price and furnishings to conclude a sale.
This is more than just a guesthouse — it is a destination.
Contact Justin Rohtbart For More Information – 083 789 2550.
VALUATION:
SELLER DISCLOSURE:
THE HAMPTON – BEDNIGHTS REPORT.
TERMS:
10% DEPOSIT, AUCTIONEERS COMMISSION & ADVERTISING COSTS PAYABLE ON THE FALL OF THE HAMMER. Full terms & conditions of auction available for inspection at our office. Subject to change without notice. Right of admission reserved.
